Abrand was launched in 2013 by Melbourne based denim specialists Threebyone. With an eye into the future, Abrand blends design with impeccable fits and superior quality to create a collection where originality meets timeless style.
Abrand is influenced by the street, through art, music, photography and desire to be the brand remembered with the best times of your life.
So why the triangular logo you ask? Well, the triangular symbolism represents the three laws of Abrand’s purpose: Fit, Finish and Fabric.
The dedication to the three laws is stitched on the back pocket of all their jeans.