Inspired by the laidback and free-living lifestyle of Byron Bay, Australia, Afends is alternative and free expression personified.
With the motto, ‘Question Everything’, Afends creates uncomplicated newness, innovation and irreverence fashion while constantly adapting and inspiring future trends based on the Byron Bay way of life.
The Byron Bay way of living creates a sense of camaraderie and belonging that young people lose in their worlds crave.
The Byron bubble allows the locals to escape and forget about the problems of the world. This free-spiritness translate into Afends’ threads offering diverse and fashion-forward collections.